We're building the growth team consumer brands wish they had.
For most brands, growth is bottlenecked by ops — not creative, not budget. We're fixing that with AI agents that actually do the work.
The story behind WaveSurge is short. We watched too many sharp founders pay agencies $200K a year to run influencer programs that ran on spreadsheets and gut feel. The numbers were never tracked. The DMs were never personalized. The negotiations dragged on for weeks.
Generative AI changed what's possible. Not "AI slop" — every draft is a starting point for a human review, never a final asset. We mean AI that can read a creator's last 30 posts, write an opener that actually lands, hold a multi-day negotiation across DMs, and know when to escalate.
We started WaveSurge because the work of building a consumer brand should feel like creating, not like project management. If our agents do their job, growth leaders get their week back.
— The WaveSurge team
Principles, not slogans.
Tools that do, not just display.
Dashboards are not a product. WaveSurge replaces work, not the workflow around it.
AI inside the rails.
Agents are great. Unsupervised agents are a liability. Every action our agents take has a guardrail and a human eject button.
Creator-respectful.
No mass-spam DMs. No fake personalization. Creators are partners, not leads in a funnel.
Earn the ROI claim.
If we can't tie a campaign to revenue, we don't call it ROI. We instrument first, talk numbers second.
Sell to the doer.
Our customer is the influencer marketer or growth lead doing the work, not the procurement office. If they don't want it tomorrow, we don't ship it today.
Build what we'd ship to ourselves.
We use WaveSurge to find creators for WaveSurge. If a workflow feels heavy, that's our cue to fix the product.
A small team. By design.
We hire generalists who can ship product, talk to customers, and use the tool they're building. Currently nine of us, hiring three.
Founder & CEO
Hiding under "founder" until v1 ships.
Founding engineer
Backend, agent orchestration.
Founding engineer
Data pipeline, discovery.
Design + Front-end
Hiring · open roles